Content marketing is one of the most popular ways to inform, engage with, and educate visitors to your website. It can take on many forms, including blog posts, whitepapers, infographics, testimonials, and so on.

As more consumers choose to learn about products themselves before making a purchase – that is, doing independent research instead of contacting the company directly – it is crucial to have content available so that you can satisfy the curiosity of consumers. Content marketing is more than a tool to make your company more interesting: it is a way to answer questions, solve problems, and make sure your shoppers are getting the information they need to commit to a purchase.